Massey Design Students visit Puma Darts

12 April 2016

40 industrial design students and staff from Massey Design School in Wellington, led by Industrial Design Lecturer Matthijs Siljee, visited Puma Darts last week as part of the ongoing initiative to develop original designs and new product by the students, for the darts market. After a factory tour and detailed talk about current products, the students are then given a brief to work on. This is a great opportunity for the students to gain experience on working on projects in the “real world” and in turn, we are really looking forward to seeing their concepts when they are presented in a few months time.

Shot! Darts has an ongoing relationship with the Design School at Massey University, each year students visit the factory.

Dart enthusiasts will, in time, see fresh products on the market thanks to collaboration between Puma Darts Ltd and design students from Massey University.

Puma Darts is the leading global producer and marketer of darts, dartboards and darting equipment based in New Zealand. It's Bandit Boards are officially recognised for tournament and competition play by the World Dart Federation.  Puma Dart's still manufacture quality products in Katikati, Bay of Plenty, where the family-run business began in 1970.

The darts world has almost insatiable demand for innovation. Asian interest in the sport is growing rapidly, driven in part by the development of the soft tip digital dart and board that have enabled dart halls to host real-time online tournaments. Demand for novel accessories is high, along with traditional products (boards, high tech darts, shafts, barrels, flights).